However, one of the basic rules of marketing is researching and predicting user behavior and the reluctance of majority of users to change their behavior to mold to new technology. Kaptur is built from the ground up with this in mind and does not require users to
1. Learn new technologies
2. Buy new hardware
3. Install an app
4. Upload a file
5. Create a group account
6. Even send anyone an email
This more than anything else is why Kaptur has been seen the rapid growth it has.. The latest #s we analyzed showed close to 100 - 1 virality for our wedding applications.. Just think about this - each wedding leads to another 100 users joining and using Kaptur ... that's the power of simplicity, that's the power of Kaptur..
Maneesh
We recently had a brainstorm with the product team about coming up with three words that describe us, represent our values, and set goals worth striving for. The three words are: Easy. Useful. Awesome. We ask our selves every day: Is Kaptur Easy? Is it Useful? Is it Awesome? That first question about being easy prevents us from falling into the trap that other companies are falling into. If you put up barriers, you will block people from using your product. If a single bride can drive 100 people to our site, we better have an easy, useful, and awesome product ready for her and her guests. Our promise is that Kaptur will never require you to download and install an app. Kaptur will never require you to upload any files. and Kaptur will never require you to register for an account or ask your friends to. Kaptur will always be easy, useful, and awesome.
ReplyDelete